Ride hailing company Taxify ventures into the e-scooter game

Estonian company Taxify which is billed as one of the biggest ride-haring operators in Europe is set to introduce its new brand of e-scooters in the European market to compete with Bird and Lime.

ride-hailing will  in Europe with its new brand of e-scooters, .

Dubbed Bolt, the e-scooters will launch in Paris on Thursday.

The company has rolled the scooter sharing service into its mobile app, which has attracted 10 million users in 25 countries since it launched in August 2013.

“One in five Taxify rides are less than 3 kilometres (1.8 miles), which is the perfect distance to cover with an electric scooter,” Markus Villig, CEO and co-founder of Taxify said in a statement.

“It’s likely that some of our ride-hailing customers will now opt for scooters for shorter distances, but we’ll also attract a whole new group of customers with different needs.”

The new service in Paris will be €0.15 a minute, with a minimum fare of 1 euro (an average trip of 10 minutes would cost the rider €2.50).

As with cities like San Francisco, which have seen a swarm of scooters, Taxify will collect the vehicles each evening for charging and maintenance.

As of now, Taxify  has no plans to scoot into the US market.

Lime e-scooters went live in Paris at the end of June. About a month later, Bird’s fleet did the same, rolling into Paris and Tel Aviv as part of its international launch. GoBee Bike, Obike, Ofo and Mobike — all dockless bike providers — have also launched in Paris. GoBee has since exited after failing to compete with heavyweights like Mobike, which is owned by the multi-billion dollar Chinese company Meituan.

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