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News from WWDC 2018: Apple’s ARKit 2, what to expect

Apple is doubling down and bringing new features to its Augmented Reality play ground. This next version of ARKit (simply called “ARKit 2”) Apple’s suite of developer tools for augmented reality, comes with more sophisticated face-tracking tech and 3-D object detection. It allows for “shared” experiences, so you and your friends can all see the… Read More »

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News from WWDC 2018: Apple’s iOS12, what to expect

The dust may be settling on this year’s  Apple’s Worldwide Developer Conference keynote, but the show is far from over. The conference continues for the next week, and we can expect to see a lot more of Apple’s latest developments. Here’s a look at what we know so far when it comes to iOS12: While… Read More »

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Apple wins $539m in damages from Samsung in patent case

Apple has been awarded $539m (£400m) in damages from Samsung, in the latest round of a bitter patent battle that began seven years over infringements of the former’s patents in devices that are now long gone. . The amount is almost half that which Silicon Valley smartphone giant Apple had been seeking from Samsung for its… Read More »

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Infograph: Ten Marketing Lessons from Apple

There is no doubt that Apple’s marketing has become a benchmark for other companies that want to reach similar heights of recognition and revenue. After all, it is one of the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking. The hundred billion dollar giant ranked the #2 most valuable brand… Read More »

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Apple Acquires Canadian Startup a BuddyBuild

Apple has acquired BuddyBuild a small Canadian company that helps developers build and test mobile apps. Buddybuild offers tools for developers that are designed to let them quickly and easily build apps through GitHub, BitBucket, or GitLab. The entire Buddybuild team will be joining the Xcode engineering group at Apple to “build amazing developer tools… Read More »

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Apple Pay set to Launch in China This Week

Apple Inc. will debut its electronic-payment system Apple Pay in mainland China on Thursday, according to a person familiar with the matter, its first such attempt to break into the Asian payment market. The Cupertino, Calif., tech giant will partner with UnionPay, the overwhelmingly dominant payment network in China as well as 19 local banks. In china,… Read More »

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Apple iPad Air 3 Set to Coming in March

There have been numerous rumors about a spring event at Cupertino. According to the rumors, not only is Apple set to announce a new $699.99 Apple Watch at Apple Store, new bands for the smartwatch, and new 4-inch iPhone that’s possibly called the iPhone 5se, the company is expected to announce the iPad Air 3…. Read More »

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