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Utilise Social Media for PR Benefits

In today’s information age full of technological and communication advances brands and corporations are able to get closer than ever before to their customer base. Whilst social media sites provide excellent opportunities for brands to interact and gather information from consumers regarding their products and services, it is important that they appreciate that social communication… Read More »

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An Elegy to Storylane

This morning, I woke up to this email from Storylane’s CEO Jonathan Gheller which said: Dear Mayank, I am excited to inform you that the Storylane team will be joining forces with Facebook. You can read more about it in my story here. Best! First things first – What is Storylane? Storylane is a place where you… Read More »

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Why Growing Your Twitter Business Following Just Got More Important

Until recently, businesses on Twitter, regardless of their size, following, retweets, etc…, experienced a relatively equal chance of being found through user content searches. This changed when Twitter recently announced it was implementing a filter which will rank the importance of tweets. Tweets may be designated as “none,” “low”, or “medium”. A future category of… Read More »

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How Twitter Can Help Improve Your Business?

The older you are, the more likely you are going to think that social networks such as Facebook and Twitter are just for young people to mess around and speak to their friends on. However, believe it or not, Twitter can have a huge impact on improving your business, as long as you know how… Read More »

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Setting Up A Facebook Presence For Your New Business

Setting up your own business can be exciting but there are many things to consider, especially when looking at your online presence and social media usage. It is important to ensure that your business’s social media presence is strong and relevant to your business needs. As part of your business marketing plan you should include… Read More »

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2go social network dominating the African Market

2go interactive is a mobile social network focused on emerging markets, where users chat and share photos with friends and family; meet new people and play games in chat rooms. 2go has over 20m registered users across South Africa, Kenya and Nigeria of which 9m are active in Nigeria and 1.5m in South Africa. This… Read More »

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Use And Peruse: 10 Best UIs From 2012

There are more factors to consider in UI development now than ever. Websites are just as likely to be accessed from mobile devices as they are from desktop or laptop computers, and their design needs to be clear and viewable on any platform. Below, we list ten examples of the year’s best UI design across… Read More »

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Innovative Sales Tools For 21st Century Sales Reps

The Evolving World of Sales The high-tech revolution is in full swing, having changed the way people talk to each other, communicate over long distances, and buy products. For savvy sales reps to stay afloat in an Internet-based market and gain the upper hand in an increasingly competitive field, innovative approaches to sales are paramount…. Read More »

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