As the Internet users are growing each day, it has emerged as a lucrative medium for companies to advertise their products or services. These days, it is very common to find advertisements on the website, search engine or any social media that you must be using. Even mobile applications have emerged as a means of… Read More »

YouTube is now the biggest search engine in the  world. In fact, it is bigger than Bing, Yahoo!, Ask and AOL combined! Study after study has revealed that internet users are increasingly  turning to YouTube instead of traditional search engines. A US Study by the Pew Research Centre earlier in the year shows upto 85%… Read More »

Many marketers dream of having their great content go viral across social networks. They want thousands – if not millions – of people to find the content that they spent a lot of time creating. The truth is, everyone tries but most fail. There is a tiny group of people who have mastered the art… Read More »

For every online business, measuring the success of your SEO effort is very important. SEO stands for Search Engine Optimization. It is a measure of how relevant Google finds your particular page/post/site is compared to the keywords that were searched. Basically, it is Google’s job to ensure that when you search for something, they give you… Read More »

Small business means big business. According to the US Small Business Administration (SBA) the country’s 30 million small businesses provide jobs for 48 percent of the American workforce. Drawing customers to your business takes more than simple word of mouth or advertising. It requires a website using search engine optimization (SEO) and a campaign of… Read More »

Google on Thursday announced that the company is making two important changes in its mobile search algorithms to help users discover more mobile-friendly content. First, mobile-friendly websites will receive a higher ranking in mobile search results from April 21, and second, more content from within apps will be visible in mobile search results for signed-in… Read More »

What is the impact of social signals for your keyword rankings? There has been an ongoing debate on whether social signals can help with your Google search engine keyword rankings. The confusion on this matter has not been helped with Matt Cutts, from Google, making counteracting announcements. In May, 2010, Cutts stated that social signals did… Read More »

I had been thinking of local SEO friendly search as one of my friends would like to start a bakery in his town where his customers would be specifically from the local community where his store would be situated. I personally felt that there was no point in achieving top ranking worldwide when your business… Read More »

Local SEO (search engine optimisation) is an extremely effective type of online marketing focussing on services and products that are available in the local area. It is used to promote services to local customers and can be useful in certain apps that provide consumers with information about local businesses from wherever they are in the… Read More »

  If you want to be successful in the online business then you should remember that developing a website is not enough. There are also important things that you should consider and one of it is using various SEO tactics that will help improve your search engine rankings. This way, you will gain more internet… Read More »