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Facebook mistakenly sent developer reports to app testers

According to TechCrunch, Facebook accidentally leaked analytics reports from developers to app testers. A developer contacted TechCrunch with the news that a Facebook App Analytics summary email had been sent to someone outside their company; the email contained private data like weekly average users, page views and new users, according to the report. Facebook confirmed to TechCrunch that 3 percent… Read More »

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Influencer Marketing – What Type of Influencer Are You?

An influencer is someone who, through having our trust, can influence our decision making. These are people who have a following in a particular niche, which they actively engage with. They have access to a large audience and can persuade others by virtue of their authenticity and reach. Due to the huge impact social media… Read More »

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How GDPR is affecting marketers on Facebook and Google.

Due to the increased pressure Google and Facebook have been facing recently because of data breaches and privacy concerns, the two tech giants have extendede many of the protections they were already planning to offer to European citizens through the GDPR rules to the rest of the world in an attempt to better protect user… Read More »

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How To Rank For Your YouTube Videos (Infographic)

YouTube is now the biggest search engine in the  world. In fact, it is bigger than Bing, Yahoo!, Ask and AOL combined! Study after study has revealed that internet users are increasingly  turning to YouTube instead of traditional search engines. A US Study by the Pew Research Centre earlier in the year shows upto 85%… Read More »

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10 Ways to Create Viral Content

Many marketers dream of having their great content go viral across social networks. They want thousands – if not millions – of people to find the content that they spent a lot of time creating. The truth is, everyone tries but most fail. There is a tiny group of people who have mastered the art… Read More »

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Facebook Page Management: Five Things You Should Know

With more than 60 million Facebook Pages, brands are reaching millions on the social media platform. A report by We Are Social shows that posts on a brand’s Facebook Page reach 10.7% more people than its current number of followers. From this, 4.2% of users who see a Facebook Page’s post engage with it —… Read More »

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Social media scoring website Klout shuts down

Social media scoring website Klout has announced it is shutting down after 10 years. The website scored people’s online influence using followers, retweets, shares and mentions then awarded them ‘Klout score’ out of 100 – the higher the number, the more influential. It was also used to let you know which areas you are classed… Read More »

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