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Infograph: Ten Marketing Lessons from Apple

There is no doubt that Apple’s marketing has become a benchmark for other companies that want to reach similar heights of recognition and revenue. After all, it is one of the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking. The hundred billion dollar giant ranked the #2 most valuable brand… Read More »

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Facebook Page Management: Five Things You Should Know

With more than 60 million Facebook Pages, brands are reaching millions on the social media platform. A report by We Are Social shows that posts on a brand’s Facebook Page reach 10.7% more people than its current number of followers. From this, 4.2% of users who see a Facebook Page’s post engage with it —… Read More »

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Social media scoring website Klout shuts down

Social media scoring website Klout has announced it is shutting down after 10 years. The website scored people’s online influence using followers, retweets, shares and mentions then awarded them ‘Klout score’ out of 100 – the higher the number, the more influential. It was also used to let you know which areas you are classed… Read More »

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5 Best Practices B2Bs Should Follow for Quality Lead Nurturing

As a B2B marketer, you probably already know the different buyer’s journeys that B2B and B2C buyers take. While business-to-consumer buyers are often led by emotion and advice from friends on social media, with B2B buyer’s the situation is a bit more complicated. You need qualified leads. But sometimes those leads aren’t taking the next… Read More »

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E-commerce drives upsurge of courier shipments in Kenya

At the parking lot outside Africa Internet Express (AIX) warehouse in Nairobi’s Baba Ndogo estate, close to twenty semi-trailer trucks, a hundred motorcycles decorated with logos of different companies providing courier services wait to be loaded with packages for delivery across the country. The customers shopped online. Africa Internet Express (AIX) saw the blessings of… Read More »

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E-Commerce Shopping Solutions

The Major Players In the past if you wanted an online shop, it used to be quite a challenge. It involved complex websites with often complex, desktop software in order for you to manage your orders successfully. The websites were awful, the software was awful and all in all managing your shop was an extremely… Read More »

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Take Advantage of YouTube Quick Features

Adding YouTube to your online marketing strategy will help increase brand awareness but before your videos can be of benefit, you have to get people interested in viewing them. Taking advantage of YouTube quick features will help you get the most from your marketing efforts and they’re easy to use. For example, YouTube allows you… Read More »

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