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Customer Service Blunders: Where Businesses Go Wrong

If just the mere thought of having to phone into a call center for help strikes dread in your heart, then you should know you’re far from alone. Call center services are notorious for offering people terrible customer service. If they’re not left on hold for hours at a time, then they’re transferred around to… Read More »

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5 Tips For Choosing The Best CRM System For Your Business

It would be an understatement of the year to mention here that the technological breakthrough that the world has continued to experience in the past few years has had an impact on the corporate business society. CRM systems are perhaps one of the latest releases as business aids of growth and development, primarily focusing on… Read More »

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How To Make A Good TV Advert

A good TV advert is an essential element when trying to sell a product; take a look at these tips on how to make a great TV advert. Adverts sell products which ultimately makes businesses successful. However, disastrous adverts make people switch off and they will not buy your products. Some adverts can cost hundreds… Read More »

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How To Outdo Your Competitors In Three Easy Steps

Standing out from the crowd is vital when you work in a competitive industry. Here, Jocelyn Wade explains what she did to rise above the rest. Telling your friends and family you are leaving your teaching job to open a cake making business incurs one of two reactions. The first is laughter and the second… Read More »

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Do Businesses Really Need To Brand Themselves?

Brand identity has become one of the hot new phrases over the past few years, but is it all hot air, or is it a genuine necessity? What is branding anyway? Branding, as the name suggests, has its roots in the practice of branding livestock to show ownership. In the same way, a company, business… Read More »

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Ecommerce 101: Researching Your Competitors

Have you considered the competition of your ecommerce business? Do you know what services they offer or how their business is better than your own? Many ecommerce business owners don’t. The truth is this can be a self-destructive mistake. If you want to be successful, you need to know where you stand with the competition…. Read More »

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How To Put Your Brand Out There

Marketing your product and brand can prove costly. It can often appear expensive and fruitless and you never quite know if you are pitching to the right market. In order to thwart this frustration take a look at the following methods designed for getting your brand and product into the public arena? Outdoor advertising in… Read More »

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Retail Design Inspired By Online Retail

Shopping within a store and shopping on the internet via a desktop or a mobile are two very different experiences. Many people enjoy the ease of online shopping, where products can be bought from the comfort of one’s own home and delivered a day or two later. Some people also say that they like online… Read More »

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Make The Most Of Your Brand

These days, there really is no excuse to just leave what people say about your products and services to chance and blame a lack of marketing endeavours on your restricted budget. Even in the current economic climate, you can be sure your competitors are coming up with new and more innovative ways of keeping their… Read More »

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Internet Marketing For Smart People

Companies often focus on retaining customers by offering incentives to come back instead of providing continual quality service to begin with.  One of the easiest ways to fail to retain customers is to provide poor and/or inconsistent quality of service.  After one very poor experience, damage control is often out of the question.  Instead of… Read More »

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