As the Internet users are growing each day, it has emerged as a lucrative medium for companies to advertise their products or services. These days, it is very common to find advertisements on the website, search engine or any social media that you must be using. Even mobile applications have emerged as a means of… Read More »
The number of active smartphone users has surpassed the one billion mark and, according to research, people check their phones 80 times on average within 24 hours. This, in turn, gives marketers an excellent opportunity for advertising. In a nutshell, mobile marketing is a multi-channel strategy which includes a wide range of activities that connect… Read More »
The humble text message might seem outdated in this era of WhatsApp, Viber and Messenger, but ask any mobile marketing executive and they will tell you that SMS is still a hugely relevant medium. Business can gain or lose thousands of dollars depending on the execution of an SMS marketing campaign. Examine any successful SMS… Read More »
To some small business owners, mobile marketing might sound like a practice that’s best left to bigger organizations with an expansive marketing department. After all, small businesses do fine thanks to word-of-mouth and traditional advertising, right? Unfortunately, that’s not necessarily true. Consumers are relying more and more on smartphones and Google searches to connect them… Read More »
For every technological advancement, there is a marketing advancement. If you think back to the invention of press, paper ads were extremely important. Then, with the invention of the internet, the importance of internet marketing and email marketing became very important. The newest and most improved source of news and entertainment are the most critical… Read More »
Marketing and advertising are two of the most important aspects of business, but luckily for your company, marketing and advertising are easier than ever thanks to the development of a variety of different mediums. When it comes to mobile advertising; the medium has greatly expanded so that mobile advertisements are easier to put out there… Read More »
Mobile is different. The mobile advertising companies that are the most successful realize that people use their mobile devices differently than they use their notebook and laptop computers. Exploiting those differences has generated significant buzz, fans and revenue for a handful of innovative companies. Starbucks When coffee giant Starbucks says it’s all about the line,… Read More »
The predictions are coming! Like Paul Revere charging across the countryside ready to give advance warning of the approaching British, so too are the marketing experts putting pen to paper and typing away at their computers ready to give the latest predictions that await this coming year. This time the focus is all on mobile… Read More »
Did you know that 61 percent of consumers who use their cellphones to shop for products and services will go visit your competitor’s website to do business if your company website isn’t optimized for viewing on mobile devices? That is definitely an eye-opening statistic for every business owner to consider. Sending this percentage of potential… Read More »
What is the coolest thing about an online business? If you ask me it’s the ability to reach a global audience from a small operation. That’s right, just about any mom-and-pop these days, with the right knowledge and skill could position themselves to reach a global audience. That’s billions of people who could potentially become… Read More »
