If you want to grow your business, the good ole email could be your best friend. Of course, I am not talking about sending random email messages to unknown recipients but about crafting a good email marketing strategy based on good research and powerful email automation tools. But how to find out what the best… Read More »
If you have decided that email marketing is for you, it is important that you take it seriously. While many people and businesses will complain about email marketing, failure to achieve success can usually be attributed to not taking email marketing seriously. In order to keep track of your list, it is helpful to… Read More »
Permission-based email marketing is still a smart strategy that yields a high ROI if it is executed properly. If your email marketing campaign only consists of getting people to buy your stuff, then you are doing it wrong. In a world where branding still matters and it’s easy to shop around online, this is one… Read More »
Consumers spent $59.1 billion on Black Friday last year. With so much revenue up for grabs, marketers need to optimize to capitalize on the biggest shopping day of the year. While it’s too late to plan a lengthy campaign leading up to Black Friday (and the following Cyber Monday), you can still boost traffic and… Read More »
Whether you call it continuity, consistency, reliability, or performance, the ability to handle every single colleague or client in the same manner is a key to success. Yes, protocol can seem dull, but it is something that almost all successful businesses have mastered. From a formal way of handling a new “lead” to an organized… Read More »
When utilized correctly, email marketing can be an extremely powerful sales tool. However, many businesses fall short of ever making the most of this channel. If you want to ensure that your team is on the right track for 2013, let’s look at some of the dos and don’ts of email marketing in 2013:… Read More »
A great way to build an email list is to publish an email newsletter and you can then sell products to your subscribers. Here are a few tips on how to create an email newsletter. 1. Maintain focus. A narrowly focused newsletter performs better than a broad themed one. This is because it is easier… Read More »
Do some of the emails get lost, when you send emails to business associates, customers, prospects or more? Do you actually know how many emails get opened? Are you sure emails get to the actual recipients Inbox, or do they end up in the Spam folder? These are all questions you may have when you… Read More »
