An influencer is someone who, through having our trust, can influence our decision making. These are people who have a following in a particular niche, which they actively engage with.…
There is no doubt that Apple’s marketing has become a benchmark for other companies that want to reach similar heights of recognition and revenue. After all, it is one of the…
South by Southwest (SXSW) is just around the corner, and companies of all sizes are trying to capture the attention of attendees and the press. Earning publicity at any event…
When it comes to business, it’s vital to your success to offer a product or service that is useful at a price customers are willing to pay; it would be…
There are many techniques that a business owner can use to significantly increase the revenue of the business. Here is a list of ten steps you can follow to take your…
Are you facing too much difficulty in spreading word for recognition of your brand? To establish your company's reputation you need to have high quality products and services. This…
Hershey’s has done it. So has Coke. And Nike. All of them have been met with considerable success. So why shouldn’t you do it too? While it may not guarantee…
Want to Build A Great Brand? Learn From Stories Stories can be very persuasive. They first draw us in through characters as they confront their obstacles or demons. Then, as…