South by Southwest (SXSW) is just around the corner, and companies of all sizes are trying to capture the attention of attendees and the press. Earning publicity at any event is challenging, especially one of this magnitude, but with a bit of creativity and planning, you can earn some press of your own. Guerilla marketing… Read More »
When it comes to business, it’s vital to your success to offer a product or service that is useful at a price customers are willing to pay; it would be difficult to sell an expensive drill if no one had need for a hole. But, promoting your business is absolutely essential to receiving new customers… Read More »
There are many techniques that a business owner can use to significantly increase the revenue of the business. Here is a list of ten steps you can follow to take your brand to the next level! #1: A Detailed And Responsive Website A business owner should create an informative website that gives customers information about the… Read More »
Are you facing too much difficulty in spreading word for recognition of your brand? To establish your company’s reputation you need to have high quality products and services. This ensures that your customers are satisfied with your brand. If your business wishes to achieve widespread recognition and compete with other big wigs in the… Read More »
Hershey’s has done it. So has Coke. And Nike. All of them have been met with considerable success. So why shouldn’t you do it too? While it may not guarantee a path towards a multimillion dollar business, co-branding can benefit your business and your brand in numerous ways. Because where building and sustaining brand equity… Read More »
Want to Build A Great Brand? Learn From Stories Stories can be very persuasive. They first draw us in through characters as they confront their obstacles or demons. Then, as we relate to what these characters think and feel, we become a little different. We may not always know it’s happening, but stories can… Read More »
Brand identity has become one of the hot new phrases over the past few years, but is it all hot air, or is it a genuine necessity? What is branding anyway? Branding, as the name suggests, has its roots in the practice of branding livestock to show ownership. In the same way, a company, business… Read More »
Marketing your product and brand can prove costly. It can often appear expensive and fruitless and you never quite know if you are pitching to the right market. In order to thwart this frustration take a look at the following methods designed for getting your brand and product into the public arena? Outdoor advertising in… Read More »
These days, there really is no excuse to just leave what people say about your products and services to chance and blame a lack of marketing endeavours on your restricted budget. Even in the current economic climate, you can be sure your competitors are coming up with new and more innovative ways of keeping their… Read More »
Brand awareness is one of the most fundamental keys to promoting a successful business, especially in highly competitive environments. If you haven’t been focusing on this critical business strategy, learn why it’s so important and find out how you can make your company’s brand stand out in the minds of customers. What Is it? By… Read More »
