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Brand Marketing

Influencer Marketing – What Type of Influencer Are You?

Influencer Marketing – What Type of Influencer Are You?

  • June 18, 2018
  • All, Brand Marketing, Marketing, Offline Marketing, Social Media Marketing
  • 0 Comments
An influencer is someone who, through having our trust, can influence our decision making. These are people who have a following in a particular niche, which they actively engage with.…
Infograph: Ten Marketing Lessons from Apple

Infograph: Ten Marketing Lessons from Apple

  • May 22, 2018
  • All, Brand Marketing, Marketing, Technology
  • 0 Comments
There is no doubt that Apple’s marketing has become a benchmark for other companies that want to reach similar heights of recognition and revenue. After all, it is one of the…
How to communicate your USP (Unique Selling Proposition) to your customers

How to communicate your USP (Unique Selling Proposition) to your customers

  • May 7, 2018
  • All, Brand Marketing, Marketing
  • 0 Comments
I recently had to fill out a pitch deck for a potential investor and one of the questions I had to answer was, ‘What is your USP?’ Which got me…
Three Guerilla Marketing Tips to Distinguish Your Brand

Three Guerilla Marketing Tips to Distinguish Your Brand

  • March 3, 2014
  • All, Brand Marketing, Marketing
  • 0 Comments
South by Southwest (SXSW) is just around the corner, and companies of all sizes are trying to capture the attention of attendees and the press. Earning publicity at any event…
5 Ways To Get Your Small Business Noticed

5 Ways To Get Your Small Business Noticed

  • July 4, 2013
  • All, Brand Marketing, Marketing
  • 1 Comment
When it comes to business, it’s vital to your success to offer a product or service that is useful at a price customers are willing to pay; it would be…
Ten Steps To Increase ROI And Promote Your Brand

Ten Steps To Increase ROI And Promote Your Brand

  • June 26, 2013
  • All, Brand Marketing, Marketing
  • 0 Comments
There are many techniques that a business owner can use to significantly increase the revenue of the business. Here is a list of ten steps you can follow to take your…
6 Essential Branding Tips

6 Essential Branding Tips

  • May 7, 2013
  • All, Brand Marketing, Marketing
  • 3 Comments
  Are you facing too much difficulty in spreading word for recognition of your brand? To establish your company's reputation you need to have high quality products and services. This…
Co-Branding: How Could It Benefit Your Brand?

Co-Branding: How Could It Benefit Your Brand?

  • April 28, 2013
  • All, Brand Marketing, Marketing
  • 0 Comments
Hershey’s has done it. So has Coke. And Nike. All of them have been met with considerable success. So why shouldn’t you do it too? While it may not guarantee…
Want To Create A Great Brand? Learn From Stories

Want To Create A Great Brand? Learn From Stories

  • April 15, 2013
  • All, Brand Marketing, Marketing
  • 1 Comment
 Want to Build A Great Brand?  Learn From Stories Stories can be very persuasive.  They first draw us in through characters as they confront their obstacles or demons.  Then, as…
Do Businesses Really Need To Brand Themselves?

Do Businesses Really Need To Brand Themselves?

  • March 19, 2013
  • All, Brand Marketing
  • 1 Comment
Brand identity has become one of the hot new phrases over the past few years, but is it all hot air, or is it a genuine necessity? What is branding…
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Startup Spotlight
Startup Spotlight: Interview with Matthew Elan Smith founder of Insuretech startup Pineapple
Pineapple (formerly Amyti) is a Johannesburg-based P2P insurer, and South Africa’s first P2P insurer. Founded… ∞
Startup Spotlight: Interview with Amber McDonald CEO of Indemnis
Unmanned Aerial Vehicles (UAVs), popularly known as drones, have been with us for a while.… ∞
Startup spotlight: Interview with Johannes Degn co-founder of Lynk
We had a chance to speak to Johannes Degn co-founder of Lynk a network of… ∞
Women in Action
Apply for this year’s Women4Climate Tech Challenge
The international C40 Women4Climate Tech Challenge, supported by C40 Cities and The VELUX Group, is back for the second year in… ∞
10 promising European startups founded by women
Despite the high disparity in the number of startups founded by men and women due… ∞
Apple to offer coding camps for women-founded startups
Apple will offer a two-week technology lab at its campus in Cupertino in which participants… ∞
social Startups
UNICEF Funds 6 Blockchain Startups to solve global challenges
Announced Monday, UNICEF is investing $100,000 in six blockchain startups to “solve global challenges using blockchain technology,”… ∞
UK tech for good Startups receive £400k from The Social Tech Trust
Nine of the UK’s most promising ‘tech for good’ startups have received £400,000 of funding… ∞
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