Influencer Marketing – What Type of Influencer Are You?
An influencer is someone who, through having our trust, can influence our decision making. These are people who have a following in a particular niche, which they actively engage with.…
Brand Marketing
Infograph: Ten Marketing Lessons from Apple
There is no doubt that Apple’s marketing has become a benchmark for other companies that want to reach similar heights of recognition and revenue. After all, it is one of the…
How to communicate your USP (Unique Selling Proposition) to your customers
I recently had to fill out a pitch deck for a potential investor and one of the questions I had to answer was, ‘What is your USP?’ Which got me…
Three Guerilla Marketing Tips to Distinguish Your Brand
South by Southwest (SXSW) is just around the corner, and companies of all sizes are trying to capture the attention of attendees and the press. Earning publicity at any event…
5 Ways To Get Your Small Business Noticed
When it comes to business, it’s vital to your success to offer a product or service that is useful at a price customers are willing to pay; it would be…
Ten Steps To Increase ROI And Promote Your Brand
There are many techniques that a business owner can use to significantly increase the revenue of the business. Here is a list of ten steps you can follow to take your…
6 Essential Branding Tips
Are you facing too much difficulty in spreading word for recognition of your brand? To establish your company's reputation you need to have high quality products and services. This…
Co-Branding: How Could It Benefit Your Brand?
Hershey’s has done it. So has Coke. And Nike. All of them have been met with considerable success. So why shouldn’t you do it too? While it may not guarantee…
Want To Create A Great Brand? Learn From Stories
Want to Build A Great Brand? Learn From Stories Stories can be very persuasive. They first draw us in through characters as they confront their obstacles or demons. Then, as…
Do Businesses Really Need To Brand Themselves?
Brand identity has become one of the hot new phrases over the past few years, but is it all hot air, or is it a genuine necessity? What is branding…