An influencer is someone who, through having our trust, can influence our decision making. These are people who have a following in a particular niche, which they actively engage with. They have access to a large audience and can persuade others by virtue of their authenticity and reach. Due to the huge impact social media… Read More »
There is no doubt that Apple’s marketing has become a benchmark for other companies that want to reach similar heights of recognition and revenue. After all, it is one of the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking. The hundred billion dollar giant ranked the #2 most valuable brand… Read More »
I recently had to fill out a pitch deck for a potential investor and one of the questions I had to answer was, ‘What is your USP?’ Which got me thinking, what exactly is USP and how do you communicate it to your customers? In marketing speak, USP, or unique selling proposition is what makes… Read More »
South by Southwest (SXSW) is just around the corner, and companies of all sizes are trying to capture the attention of attendees and the press. Earning publicity at any event is challenging, especially one of this magnitude, but with a bit of creativity and planning, you can earn some press of your own. Guerilla marketing… Read More »
When it comes to business, it’s vital to your success to offer a product or service that is useful at a price customers are willing to pay; it would be difficult to sell an expensive drill if no one had need for a hole. But, promoting your business is absolutely essential to receiving new customers… Read More »
There are many techniques that a business owner can use to significantly increase the revenue of the business. Here is a list of ten steps you can follow to take your brand to the next level! #1: A Detailed And Responsive Website A business owner should create an informative website that gives customers information about the… Read More »
Are you facing too much difficulty in spreading word for recognition of your brand? To establish your company’s reputation you need to have high quality products and services. This ensures that your customers are satisfied with your brand. If your business wishes to achieve widespread recognition and compete with other big wigs in the… Read More »
Hershey’s has done it. So has Coke. And Nike. All of them have been met with considerable success. So why shouldn’t you do it too? While it may not guarantee a path towards a multimillion dollar business, co-branding can benefit your business and your brand in numerous ways. Because where building and sustaining brand equity… Read More »
Want to Build A Great Brand? Learn From Stories Stories can be very persuasive. They first draw us in through characters as they confront their obstacles or demons. Then, as we relate to what these characters think and feel, we become a little different. We may not always know it’s happening, but stories can… Read More »
Brand identity has become one of the hot new phrases over the past few years, but is it all hot air, or is it a genuine necessity? What is branding anyway? Branding, as the name suggests, has its roots in the practice of branding livestock to show ownership. In the same way, a company, business… Read More »
