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Branch acquires TUNE’s Attribution Analytics business

Cross platform linking and measurement company Branch  has acquired TUNE’s Attribution Analytics platform and team. Seattle-based TUNE founded in 2009, helps ad platforms tie marketing investments to measurable outcomes. The acquisition will combine Branch’s cross-platform deep linking and measurement with TUNE’s mobile attribution expertise to form the industry’s leading marketing and measurement platform. “This is… Read More »

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LinkedIn names top 25 startups you should work for

Professional networking company LinkedIn has come up with a list of top employers within America. To generate this list, LinkedIn examined the activity of its more than 500 million users and measured factors like interest in a company, employee engagement, demand and employee retention. LinkedIn excluded itself and parent company Microsoft from the list. For consideration… Read More »

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Ride hailing company Taxify ventures into the e-scooter game

Estonian company Taxify which is billed as one of the biggest ride-haring operators in Europe is set to introduce its new brand of e-scooters in the European market to compete with Bird and Lime. ride-hailing will  in Europe with its new brand of e-scooters, . Dubbed Bolt, the e-scooters will launch in Paris on Thursday. The company has… Read More »

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Trump warns Google, Facebook, Twitter to tread carefully

US President Donald Trump warned Google, Facebook and Twitter to tread carefully on Tuesday after recently accusing internet and social media firms of political bias and censorship, without providing evidence. In an early-morning tweet, the president claimed that Google News only shows news from the “National Left-Wing Media;” suggested that doing so might be illegal; alleged that “Google… Read More »

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China’s Didi suspends carpooling service after another female passenger is murdered

Chinese ride-hailing firm Didi Chuxing,  the $60 billion-valued company that bought out Uber’s China business, has suspended its carpooling service after the murder of a female passenger. The fatality is the second such incident this year after a passenger was murdered in May. Police this weekend arrested a man who is accused of raping and killing a 20-year-old female who… Read More »

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Facebook bans first app – myPersonality – since Cambridge Analytica and suspends hundreds more

Facebook  announced today that it had banned the app myPersonality for improper data controls and suspended hundreds more. So far this is only the second app to be banned as a result of the company’s large-scale audit begun in March; but as myPersonality hasn’t been active since 2012, and was to all appearances a legitimate academic operation…. Read More »

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