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Influencer Marketing – What Type of Influencer Are You?

An influencer is someone who, through having our trust, can influence our decision making. These are people who have a following in a particular niche, which they actively engage with. They have access to a large audience and can persuade others by virtue of their authenticity and reach. Due to the huge impact social media… Read More »

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How GDPR is affecting marketers on Facebook and Google.

Due to the increased pressure Google and Facebook have been facing recently because of data breaches and privacy concerns, the two tech giants have extendede many of the protections they were already planning to offer to European citizens through the GDPR rules to the rest of the world in an attempt to better protect user… Read More »

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Estonian startup Pipedrive raises $50 million

Pipedrive, a startup co-headquartered in Estonia and New York that offers tools to salespeople to help them close deals that are still in their pipeline, has picked up $50 million to expand its product, develop its business globally and potentially make acquisitions in the CRM space. The Series C financing round was co-led by new… Read More »

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MIPS Acquired by AI Startup Wave Computing

MIPS Tech Inc has acquired Wave Computing, one of the myriad Silicon Valley startups designing custom-built hardware for artificial intelligence. The company says the MIPS acquisition will add to the company’s bottom line and will be cash flow positive. MIPS will operate as an independent business unit within Wave and will continue to license IP… Read More »

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Startup launches insurance for Uber, Lyft passengers

passengers worried about getting in an accident when riding with Uber or Lyft, a new startup launched an insurance for users of ride-hailing services. RideSafe is a new app that allows passengers to buy accidental medical, death and dismemberment insurance coverage for any rides taken in a 24-hour period. In order to activate RideSafe, users can… Read More »

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Kenyan e-health startup wins Merck Accelerator Nairobi bootcamp

Respiratory illness diagnostic tool Tambua Intelligent Diagnostics has been named winner of the Merck Accelerator Nairobi Satellite Programme, receiving a US$3,000 cash prize and a trip to Merck’s Germany-based Innovation Centre. The Merck Accelerator Nairobi Satellite Programme, hosted in partnership with Mettā Nairobi, saw 10 startups take part in a four-day coaching and mentoring bootcamp… Read More »

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How To Rank For Your YouTube Videos (Infographic)

YouTube is now the biggest search engine in the  world. In fact, it is bigger than Bing, Yahoo!, Ask and AOL combined! Study after study has revealed that internet users are increasingly  turning to YouTube instead of traditional search engines. A US Study by the Pew Research Centre earlier in the year shows upto 85%… Read More »

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