Egyptian e-commerce startup ExpandCart has secured US$150,000 in funding after being selected into the Hong Kong-based Betatron accelerator.
The cloud-based e-commerce platform similar to Shopify, ExpandCart is designed specifically for Arabic e-commerce websites; allowing businesses to open their own online e-commerce platforms using ExpandCart’s tools.
The startup was founded in 2013 by Amr Shawqy
ExpandCart is one of eight from around the world to be accepted into the fifth cohort of the three-month Betatron accelerator, which invests US$150,000 in each company. The programme, which ends in December, is designed to accelerate business growth and help each startup move towards its next funding round.
All participating startups have been allocated a lead mentor from Betatron’s network of ventyure capitalists and selected industry experts, and will also receive hands-on mentorship and support in areas such as sales, marketing, tech development, UI/UX, legal, and accounting.