Feedr, a London, UK-based intelligent lunch platform startup that uses technology to offer office employees personalized meals from healthy food suppliers, has raised £1.535m in pre-Series A funding.
The round saw participation by Episode 1, as well as angels Errol Damelin, Richard Glynn, and David Pritchard.
The startup will use the round to invest in its technology to improve the online user experience and expand its choice of healthy meals, as well as to increase its salesforce and expand outside of London.
Founded in 2016 by entrepreneurs Riya Grover and Lyz Swanton, Feedr is a scalable technology platform empowering healthy and artisan food vendors to produce and supply meals for the workplace. It provides a marketplace for businesses to provide employees with personalized meals from independent food suppliers including Deliciously Ella, Farmstand, We Grill, Potage, Maple & Fitz and more.
The company’s Cloud Canteen platform allows employers to fully or partly subsidize employee meals, for under £5, daily.
The menu options also become more personalize the more employees use the platform. When an employee selects a meal, Feedr feeds back these choices to create more data-informed menus in a ‘Netflix for food’ concept.
Riya Grover, CEO of Feedr, says: “We’ve seen dramatic shifts in the way consumers want to eat, yet most people fail to actually eat nutritious, fresh and varied food during their daily lunch hour at work. We’re really excited to disrupt this space, transform traditional food systems and make healthier food accessible from our curated collection of London’s best food vendors.”
TO date, Feedr has served employees at over 400 companies including AirBnB, Etsy, DHL and PwC.