London-based agetech startup Birdie has just closed a €7 million Series A funding round led by AXA.
Founded in 2017, Birdie is building a holistic home care platform to help the older adults live independently in their own homes, using apps and connected devices to track their well-being.
Through its digital apps and connected devices, Birdie optimises care in three ways: it allows care providers to ‘go paperless’ by digitising cumbersome and time-consuming admin and reporting; facilitates communications and the sharing of information of an older adult’s care between care professionals, families and other health practitioners; and allows families to follow their elderly loved one’s health and wellbeing 24/7. Birdie is also developing health analytics technology, leveraging the data captured by care professionals and the remote sensors. Its algorithms track health conditions, predicts issues at risk of worsening, and alerts the right people at the right time.
“We believe the future of elderly care is at home. Care homes are too expensive for many families and often lack capacity. More importantly, older adults want and deserve to stay in the comfort of their own home.” Max Parmentier, CEO of Birdie commented.
The startup will use the funds to develop its product further, scale-up its 20-strong team and increase its partnerships with care agencies nationwide.