Influencer marketing startup Mavrck raises $5.8M

Mavrck has raised another $5.8 million in funding. this brings its total raised to $13.8 million.

The new funding comes from GrandBanks Capital and Kepha Partners. A spokesperson said this isn’t a Series B, but rather additional capital raised to support increased demand and channel partnerships.

The startup which describes itself as an “all-in-one” influencer marketing platform, offering a number of tools to automate and measure the process, counts P&G, Godiva and PepsiCo among its list of clients.

Last month, Mavrck announced new features for Pinterest, where it’s now an official marketing partner. It also says it’s been doing more to improve measurement and detect fraud — on the fraud side, it promises to analyze a “statistically significant sample” of an Instagram account’s followers, and of the accounts that engage with their content, to determine if they’re bots.

“Everything that we have done at Mavrck this year has been done with the intention to drive the influencer industry forward,” said co-founder and CEO Lyle Stevens in the funding announcement. “Every new capability that we’ve introduced, every partner that we’ve started working with, every influencer behavior that we’ve tracked was part of our mission to help marketers harness the power of content that people trust to drive tangible business value for their brands.”

The company says recurring revenue has grown 400 percent year-over-year.

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