Greek startup Loceye just secured a €300,000 (about $354k) investment by Velocity Partners.
Founded in 2017 by 4 Electrical Engineers at the Aristotle University of Thessaloniki, Loceye is a platform that allows media companies, agencies, marketing professionals, designers and all participants in the design, UI, and UX process to perform online tracking studies which precisely determine where, when and for how long the user focuses on elements on their screen.
Loceye intends to use the funding to grow its team, further develop its product, and to enter the market very soon.
One of the key issues for anyone who designs or develops webpages, online shops or applications is to know for certain what the end-users will see and on what elements of the screen will they precisely focus on or, conversely, what elements might be just ingnored because of bad design choices or other issues.
Loceye solves this problem via an online platform without the need for extensive lab work and elaborate equipment allowing anyone to receive results from hundreds or even thousands of test-users within very little time, at a fraction of the existing cost and at an extremely high level of detail.
The young company has already been awarded at several innovation competitions such as Startup Europe Awards (Creative), ACT Pappajohn business plan Αwards, Cosmote Hackathon & Ennovation.