Google for startups program re-brands

Google for Entrepreneurs  was launched in 2011 to bringing mentorship and other resources to 50+ startup coworking spaces, accelerators and diversity-focused groups in 125 countries.

Google itself maintains six Campuses in London, Madrid, Sao Paulo, Seoul, Warsaw, and Tel Aviv. The later site is expanding next month, while a new Google for Startups Residency program is opening today. Participants will get up to six months of mentorship and workspaces in any of the above global locations.

As such, google has re-branded its name to Google for Startups to better reflect its users–tech startups and startup communities.

As part of the rebrand and expansion plans, the program seeks to open an expanded Google for Startups Campus space in Tel Aviv next month.

This will give Israel’s vibrant “startup nation” a space to pursue their ideas and run their businesses— whether that means connecting with other startups, attending product training workshops or taking advantage of Google resources.

Beginning today, startups can also apply to Google for Startups Residency. Participating startups receive tailored mentorship and workspace for 5-6 months at a Google for Startups Campus in London, Madrid, São Paulo, Seoul, Tel Aviv or Warsaw.

Also, Google has a new site to go with the rebrand. It provides links to the company’s various programs aimed at startups, and other resources from goal-setting to rapid prototyping, as well as best practices for design, building an audience, and more.

  • Google Cloud for Startups helps early stage companies get up and running by providing technical mentorship and training, community events and access to Google products at a discount including Google Cloud Platform (“GCP”), G Suite, Maps, Hire and Qwiklabs.
  • Start on Android by Google helps developers test, iterate, and optimize their app before launching on Google Play. Developers get hands on support, inclusion in Early Access, technical support, and other perks.
  • Launchpad Accelerator is a program for startups of all stages that empowers them with customized Machine Learning training, equity-free support and mentorship from Google engineers and Launchpad’s global mentor network.
  • The Sand Hill program provides custom support and connections to different Google teams for startups on the cusp of rapid growth.
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