London-based interior decoration startup Clippings has raised a Series B round of funding, raising $15.4 million.
The round was led by Advance Venture Partners (AVP) with participation from existing investor C4Ventures.
Founded in 2014 by architecture-trained entrepreneurs Adel Zakout and Tom Mallory, Clippings aggregates data on over 7 million products from over a thousand brands to simplify discovery and combines that with interactive mood boards that replace Pinterest to identify and buy a product. Then it throws in collaboration tools for teams, multiple quote requests, orders, invoices and timelines into one place.
Clippings will use the new injection of funds to expand to the US.
Adel Zakout, co-founder and CEO of Clippings says “We’ve built software that enables full management of an interior project, offer a layer of service and logistics so that when you do buy, we manage it all for you vs Eporta where it’s fully self-serve. This doesn’t fix major pain point of customer.”
He also says they have full pricing control, meaning “we can take a view of a whole project value / customer spend and offer optimal prices vs Eporta who can’t do that as the seller controls price.”
He says a typical large co-working space project may have a budget in the £100k range and will have products from 40-50 different vendors, “so you need to be able to consolidate pricing, service, logistics and offer tech to manage it all.”
Other players in the industry (but not competitors) include Houzz and made.com.