Cross platform linking and measurement company Branch has acquired TUNE’s Attribution Analytics platform and team. Seattle-based TUNE founded in 2009, helps ad platforms tie marketing investments to measurable outcomes.
The acquisition will combine Branch’s cross-platform deep linking and measurement with TUNE’s mobile attribution expertise to form the industry’s leading marketing and measurement platform.
“This is an exciting outcome for the team at TUNE. I am proud of the attribution platform and team we built to serve mobile marketers, and I believe that Branch is the absolute best partner to bring our industry to the next level,” said Peter Hamilton, CEO of TUNE.
Branch first made its mark as a solution for mobile deep linking, solving for the best customer experience across digital properties. Today, Branch supports more than 40,000 apps and 100 billion links across the web and apps.
With Branch, customers are able to optimize across the marketing funnel from acquisition, activation, engagement to viral growth.
“I’ve built strong relationships with the leadership at TUNE, and I’m honored to team up with the company that invented the mobile attribution industry in 2011,” said Alex Austin, CEO of Branch.
Existing TUNE Attribution Analytics customers will continue to receive the same high level of service they have come to expect. TUNE’s measurement, attribution, fraud detection, reporting and all other services will continue uninterrupted, and will be integrated into Branch solutions.
In addition, TUNE customers gain access to Branch’s powerful mobile marketing and deep linking platform, as well as gain a clear path of access to Facebook measurement through Branch’s recently announced Facebook Mobile Measurement Partner status (https://branch.io/facebook-mmp/).