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12 startups selected for Fashion for Good’s 4th accelerator program

Fashion for Good-Plug and Play Accelerator has selected 12 startups to join its 4th accelerator class, with an aims to help innovative technologies and business models with the most significant potential to reshape the fashion industry for good.

Starting today, 12 new startups will join the Accelerator Programme that will involve a twelve-week curriculum, including mentorship from corporate partners adidas, C&A, Galeries Lafayette, Kering, PVH Corp., Target and Zalando.

The selected startups partaking in the accelerator program were picked out of hundreds of applicants and represent three continents and eight nationalities.

The fourth batch of startups to be backed by Fashion for Good include:

  1. &Wilder, a cloud platform which enables buyers and employers to hear about workers’ everyday lives and working conditions directly from the workers themselves.
  2. Algalife, creates dyes and fibres from algae microorganisms. Their textiles release anti-oxidants, vitamins and minerals that can nourish and protect our body and skin.
  3. The Excess Materials Exchange, (EME) is a digital marketplace where companies can exchange excess materials and products.
  4. Gibbon, an on-the-go rental marketplace which matches excess inventory from brands and retailers to travellers enabling luggage-less travel.
  5. Green Whisper, creates sustainable products for daily use out of agriculture residue. Green Whisper specialises in banana fibre products: banana paper and banana fibre textile.
  6. Nowner, has developed an online platform for brands which enables them to run their own renting platforms for customers, to create a circular system for the garment industry.
  7. Reflaunt is a circular designed technology which bridges first-hand and second-hand markets, enabling high-end brands to give customers the option to re-sell, donate or recycle their wardrobes. This allows brands to take control of and benefit from second-hand systems.
  8. reGain, has created the first digital, multi-brand takeback program which rewards recycling. Consumers can box up their unwanted clothing and ship them directly to regain and earn discount coupons to use online or in store.
  9. Save Your Wardrobe is an app where its users can build a digital wardrobe by instantly uploading their online purchases or existing items through computer vision. The app includes outfit recommendations, dry cleaning, alteration, selling and donating pointers, enabling its users to understand and manage their closets and use what they already own.
  10. Stuffstr, is an app where its users can build a digital wardrobe by instantly uploading their online purchases or existing items through computer vision. They partner with fashion retailers to buy back unwanted products and update consumers on the current resale value of their items.
  11. TrusTrace,helps brands define a clear plan for establishing product-level traceability. It provides a scalable digital platform for measuring, monitoring and communicating various activities in the supply chain, from the origin of the raw material to consumption and recycling, and can assess the sustainability footprint at each stage of the value chain.
  12. The Vienna Textile Lab, turns bacteria into colour. They fabricate organic dyes from naturally occurring bacteria to provide a sustainable alternative to conventional synthetic colours.

Fashion for Good said that the companies represent varied supply chain areas and that the selected group has a specific focus on new business models.

The program will last until November 29, when the twelve companies above will present their innovations to an audience of industry leaders and investors at Fashion for Good’s Innovation Hub in Amsterdam, the Netherlands.

Fashion for Good was founded in 2017 by the C&A foundation. The company aims to make the entire apparel industry more sustainable and brings together brands, producers, retailers, suppliers, non-profit organizations, innovators and funders in their quest to do so.

The Plug and Play Accelerate Programme is a collaboration between Fashion for Good and the Silicon Valley-based early-stage investor, Plug and Play. Today’s announcement marks the fourth edition of the Fashion for Good and Plug and Play collaboration.

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