The Sill, a startup that sells potted plants online and in physical stores, announced this weekend that it has raised $5 million in Series A funding led by Raine Ventures.
The sill has now raised a total of $7.5 million. It was bootstrapped until last year, when it raised seed funding from Brand Foundry Ventures, Halogen Ventures, BBG Ventures, Tuesday Capital, Blueseed and The Chernin Group. (BBG Ventures is backed by TechCrunch’s parent company Oath.)
Founded by Eliza Blank five years ago, The Sill has quickly grown into the plant purveyor of choice for brands like Warby Parker and Google.
Blank said she founded the company in response to her own experience wanting to buy plants, and realizing how limited the resources were for learning “how to approach the category as a newbie.”
So The Sill doesn’t just sell you a plant (along with basic care instructions). It also allows you to ask questions of the company’s plant experts — and with the opening of its first brick-and-mortar stores in New York City, it also offers weekly workshops.
“We have a much longer relationship than a typical transaction business,” Blank said. “Making the purchase is almost like the start — or maybe the middle — of a conversation.”
The company says it sold more than 75,000 products in the last six months, with sales up 500 percent year-over-year, and anticipated revenue for the year of more than $10 million.