Pure Storage Acquires Cloud Backup Startup

Pure Storage, a top supplier of all-flash storage arrays to data center clients, has acquired StorReduce, a Silicon Valley startup specializing in cloud-first data deduplication software for large volumes of unstructured data.

Terms of the acquisition, which closed earlier this month, were not disclosed.

The deal expands Mountain View, California-based Pure’s object-storage capabilities and its public cloud integrations, the company said in a statement.

While getting a lot of traction selling its arrays to data center operators, Pure is eyeing a broader play, seeking to help customers integrate on-premises infrastructure with public cloud services. Its acquisition of Sunnyvale-based StorReduce is aimed at furthering that play.

Specifically, the deal gives Pure Storage a hybrid flash storage capability that could be coupled with cloud storage to replace disk storage for cloud migrations and multi-cloud data tiering. It also adds deduplication technology to the company’s object storage capabilities.

“With the combination of StorReduce’s data reduction capabilities and Pure [Storage’s] flash and object storage technologies, we can now optimize many modern cloud-native applications as well as many existing unstructured data workloads, in particular rapid recovery, at a faster rate,” said StorReduce CEO Vanessa Wilson.

Pure Storage CEOCharles Giancarlosaid the deal would allow the Mountain View, Calif., company to offer a “data-centric architectures” that operate on-premises and in the cloud.

StorReduce, Sunnyvale, Calif., was founded in 2014. The software-defined storage specialist focuses on storage applications designed to help users migrate on-premises backups of big data to the cloud while providing inline deduplication and data replication for backing up unstructured data in the cloud.

The acquisition also illustrates how the storage sector is consolidating with an eye toward offering new tools for enterprise hybrid and multi-cloud deployments, including what Pure Storage bills as “cloud-optimized deduplication technology.”

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