With an eye toward its Workplace by Facebook enterprise offering, Facebook announced it has acquired Redkix, a startup that provides tools to communicate more effectively by combining email with a more formal collaboration tool. The companies did not reveal the acquisition price.
Facebook made the purchase in hopes of building out its own communication features inside Workplace, the enterprise version of Facebook that it hopes to compete with Slack.
Redkix combined email, messaging and calendar features in a single application, but that app will be shuttered following its acquisition by Facebook.
It’s unclear how Workplace plans to integrate Redkix’s technology, although it makes sense why Facebook would want it. Workplace, which is used internally by Facebook employees, is a lot like the regular, consumer version of Facebook. That means it has features like messaging and groups, but not more traditional office features like email and calendars.
Facebook said Redkix employees including co-founders and brothers CEO Oudi Antebi and chief technology officer Roy Antebi will join the Workplace by Facebook team.
And a Facebook spokesperson said, “We are thrilled to welcome Redkix to the Workplace team as we continue to connect people and give the world a place to work together. Across the world, more than 30,000 companies use Workplace by Facebook to collaborate with their colleagues and get more work done.”