Knock Knock, a gaming startup founded by Zynga, TinyCo, and EA alumni, announced today that it has raised $2 million in seed funding towards developing mobile chat games that are playable through messaging apps like Facebook Messenger and WeChat.
The funding round was led by Raine Ventures, with London Venture Partners (Supercell, Unity), Ludlow Ventures (Product Hunt), and Gregory Milken also participating.
The goal isn’t to build interactive chat fiction, but rather fully fledged mobile games that are accessed from messaging apps, while also taking advantages of the opportunities offered by incorporating messaging and chatbots into the game mechanics.
“This is the most frictionless an experience can get,” said CEO Andrew Friday. “There’s no download, it’s hooked up to a fast messaging medium that you’re already using and people can bring their friends into the experience seamlessly.”
“Knock Knock has the potential to usher in the next wave of chat games that will redefine the market,” said Courtney Favreau, a venture capital partner at Raine, in the funding announcement. “
The startup plans to publish their first game for Facebook Messenger later in the year, following with a WeChat title in early 2019.