Greycroft raises $250M for its fifth early-stage fund

Founded in 2006 by Alan Patricof, Ian Sigalow and Dana Settle, Greycroft, the venture capital firm that’s backed companies like the Huffington Post has announced that it has raised $250 million for its latest fund

apart from seed and Series A funding rounds, the venture capital firm also invests in growth-stage startups from a seperate fund focused on growth investments with recent investments including  scooter startup Bird and podcast network Wondery.

The firm also says that nearly half of its investments go into startups founded by women and other underrepresented groups — its female-founded startups include BaubleBar, BitPesa, Clique, Cuyana, Eloquii, HopSkipDrive, theRealReal, Thrive Global and theSkimm.

While many of Greycroft’s best-known investments have been consumer startups, Settle and Sigalow said the firm has always had a pretty even split between business-to-business and business-to-consumer models. It’s just that the consumer startups tend to get more attention from the press.

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