Twitter Launches Ad Transparency Center

Back in October, Twitter announced that it would be launching a an Ads Transparency Center.

On Thursday, the micro-blogging platform unveiled its Ads Transparency Center which makes it easier  for users to identify political campaign ads and know who paid for them.

This comes hot on the heels of the constant criticism the social media site and other online platforms have faced growing political scrutiny around the role they may have played in spreading misinformation, particularly in the 2016 U.S. presidential election.

The center gives users access to details such as demographic targeting data for the ads from political advertisers, along with billing information, ad spending and impression data per tweet.

Twitter says that with this tool, you should be able to search for any Twitter handle and bring up all the ad campaigns from that account that have run for the past seven days.

Everyone should be able to access the Ads Transparency Center, no login required.

The transparency center will include all advertisers on Twitter globally, but at this stage only US federal election campaign ads that fall under its new policy will be shown.

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