Transparency is Facebook’s new favorite word after its recent privacy blunders.
On Thursday, the social media giant announced that it will allow users to see all the active ads a Facebook page is running across Facebook, Instagram, Messenger and its partner network making online ads more “transparent” to its users.
The change lets people see all of a page’s ads, even if the ad isn’t being specifically targeted at that person. This is after the feature was successfully tested in Canada.
Now, when a person visits a Facebook Page — which is the public profile for companies, celebrities, and other non-consumers — they will be able to see a list of all of the advertisements that are associated with the Page.
Facebook also announced a new section on Pages called “Info and Ads,” which shows you the date the Page was created, any name changes to the Page, and its active ads.
“We believe really deeply in transparency because we believe it leads to changes in behavior,” COO Sheryl Sandberg said during a press event at Facebook headquarters in Menlo Park, California. “We want to make sure that people understand what they’re seeing.”
The social media giant has been under intense scrutiny following a scandal in March involving Cambridge Analytica. The digital consultancy, which had ties to the Trump presidential campaign, improperly accessed personal information on up to 87 million Facebook users. Facebook primarily collects that data in the first place to help marketers on the social network better target their ads at specific audiences.