Every business owner who’s ever tried starting a blog has experienced the frustration of trying to gain readership.
We’d all like it if readers just magically came to us, the reality is, it takes time and work to build an audience.
It’s easy to get frustrated and just give up on blogging –and most of us do, but once you experience the benefits, you’ll understand that your blog can have a tremendous impact on your business by attracting traffic to your site, helping you build a social media audience and making an impression on prospects and clients alike.
So how can you increase traffic for your blog?
1. Your Web Design
The first thing visitors notice when they visit your site is its design. The structure of your site will greatly impact traffic and conversion rates.
The most efficient method to drive traffic to your website AND blog is through seamless web design.
It’s crucial that you follow the latest trends in web design and always put user experience and interaction with your page as top priority.
Some of the best web design trends at the moment include:
- Big, bold typography
- Achievement counter
- Parallax scrolling
- Responsive design
- Landing pages
- Flat colors
Use landing pages to promote your content. Thanks to the nature of landing pages, you will be able to reach audience already possibly interested in your product or a service. They just need a little information and a little push. That’s what landing page is for.
2. Your Content
The content you create and post on your blog is one of the key things when it comes to attracting and retaining traffic on your site. After all, there is a reason we say content is king.
When you first start out, HIGH QUALITY and RELEVANT content are the key to driving traffic. There are many ways to determine what the general public cares about at any given moment (Google Trends, Facebook Trends, Reddit, Trending Topics on Twitter, etc.), so use this to your advantage. Do your research on all of these platforms, and if there is something relevant to your site, write about it. Once you have this relevant content, then you can share it through social media and reddit.
Remember to post and publish fresh content regularly since reader expects content that adds value. Your content should always be very clear and unique and informative as well. Unwanted or redundant content should be avoided at all costs.
Talk much less about you and your service and instead focus on what your readers want. Measure, test as well as enhance however also define exactly what people desire prior to in fact starting your blog, for instance utilizing personalities.
For the best return on content strategy, try to identify trends as they begin to emerge, or even better, anticipate them.
3. Use social media
Once your content is all amazing start sharing content on social media. Start with as many different networks as would be relevant and useful for your niche and slowly narrow down to three or four whose ROI is high.
Don’t just post your content on social media but also try to engage in the community that share the same interests – share it to relevant groups, participate if possible in relevant hashtags, cooperate with influencers and/or pages in your niche.
Also don’t forget that getting reviews is a nice way for people to share the love for your blog and for new-comers to get inspired with them and get interested in your blog 🙂
With Social Media Marketing you need to have lot of patience. Don’t post updates just for the heck of it. You will have to post articles, social updates wisely. Please do not populate the social platforms with information or with post that only throws light or brag about your product. Try to understand what the users/viewers/readers are looking for.
4. Search engine optimization (SEO)
Your website’s setting on the internet search engine results page has a really genuine effect on the amount of traffic you receive and ultimately on your profits.
Your search ranking is important since most people still start searching for information on online search engine like Google, Bing and Explorer.
All these fall under search engine optimization (SEO).
SEO can be divided into On-page and Off-page SEO. On-page SEO refers to optimizing the TDK (Title, keywords, descriptions), original content and conversion rate. Off-page SEO refers to the improvement of the keyword ranking, traffic, page index and so on.
There are a lot of tools and information in the world of Search Engine Optimization, allowing you to boost your ranking on search engines. We have written extensively on this at xxxx
5. Email Marketing
Most businesses are focused on attracting new customers through content marketing that they forget about more traditional methods like email marketing and word-of-mouth.
Email is a tested and efficient kind of interaction to preserve customers as well as transform social contacts utilizing advertising and marketing automation services or email system.
Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business.
The very best method to grow an email listing quickly is by offering really terrific web content, particularly for your blog. If you desire individuals to provide you their e-mail addresses, you have to offer something in return and that something especially must be ‘outstanding’.
Measure your email engagements. Email opens, click rates etc are a wonderful forecaster of the number of clients getting your message. It’s impossible for consumers to recognize exactly what you are advertising if they never also open up the message
6. Video marketing
A well-thought video marketing strategy is a must in 2018. Video is the number one most used media on the internet. Every major brand has a YouTube channel because they know how important it is.
If your website isn’t using video to promote itself and share content, you are missing out on a huge market.
Embed a demo or explainer video to your website- having a video for the application that you have developed or product you are selling plays a vital role in drawing traffic to your website.
Create a YouTube channel for your product and upload all the videos on that platform as well.
7. Online advertisement
Online advertising is perhaps the most basic way to get more people to visit your site. Social media, paid search, and display advertising are all excellent channels for PPC advertising to boost website traffic.
Content marketing that’s not supported with advertising dollars takes at least six months for you to start seeing results. Sometimes it’s more, sometimes it’s less depending on other factors, but since we’re talking about a completely new website here, it’ll be 6 months.
Even then, you won’t see real, meaningful results (QUALITY traffic) for a year. So, you need to understand and appreciate this. Otherwise you may find yourself doing what a lot of people and companies do where they start a project, don’t see results in three weeks, piss and moan about the lack of results, and then abandon the project entirely. If you don’t have other resources to support your content initiative, you need to put in the work and be patient about it.
8. Engage Online
Be active in online groups and on forums that are relevant to your business and community.
Comment on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry.
The more you engage with your community, the more exposure and profile visits you get. If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic.
Also, consider guest posting on relevant blogs – make sure you only contribute to highly-relevant, high-quality sites in your niche. There’s not much point guest blogging on a site in an unrelated niche.
Just be sure to engage moderately and in a sincere way, lest you hurt your online and business reputation and avoid including links to your website in your comments.
Also, avoid including links to your website directly in your comments, as this is spammy.