There is no doubt that Apple’s marketing has become a benchmark for other companies that want to reach similar heights of recognition and revenue.
After all, it is one of the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking.
The hundred billion dollar giant ranked the #2 most valuable brand in the US in 2017, only second to Google.
When someone talks about Smartphones or Laptop or Tablets, Apple is the first brand that comes to mind
Apple has time and time again presented products which were ground breaking and which revolutionized the market.
So how does this technology giant build and maintain such a strong brand?
Below are ten marketing lessons we can learn from Apple.
Infograph courtesy of thewebsitegroup.co.uk