SEO – What Metrics Define Success?

For every online business, measuring the success of your SEO effort is very important.

SEO stands for Search Engine Optimization. It is a measure of how relevant Google finds your particular page/post/site is compared to the keywords that were searched. Basically, it is Google’s job to ensure that when you search for something, they give you the answer. So the better your article is the better it ranks.

Correctly measuring the success of an SEO campaign can vary greatly depending on the type of business you’re in and your objectives.

Below are six metrics you should consider when measuring how successful your SEO strategy is.

1.      Organic Traffic

Organic traffic is defined as traffic you earn from appearing in the search engine results pages (SERPs) without paying for placement.

That’s the essence of SEO, after all. You want your site to rank for keywords related to your niche.

It’s important to track your overall organic traffic so that you can see how many people are visiting your site as a result of Google’s search results.

2.      Bounce Rate:

Bounce rate (the % of readers who leave the site on the first page. Usually the lower the bounce rate the better performing your site is- unless it is under 20%, then there’s probably a mistake somewhere).

A high bounce rate means that you need to do some on-site work to keep people around. For example, you could show links to related posts or other items of interest in the right-hand sidebar.

3.      Top exit pages

Exit pages are the last pages that people visit before they leave your site. Simply put, what pages are losing the most readers?

It’s important that you track the top exit pages. Why? Because they’re pages that cause people to lose interest in your site and go elsewhere. See what you can do to improve those pages so that visitors hang around for a little longer.

4.      Organic conversion rate

Organic conversion rate means how many organic readers convert into customers?

  • Remember: Organic traffic only gets people to your website — it doesn’t mean you’ve made the sale. That’s why you need to measure the conversion rate as well.
  • The organic conversion rate gives you an idea of how well you are appealing overall to people who arrive at your site from the search results.

5.      Keywords ranked in Google

It gives you the keywords for which you are ranked for Google results.

It’s advisable to h to use a keyword tracking tool like SEMrush to determine the total number of keywords for which your site ranks in Google.

Once you know what keywords your site is ranking for, there are numerous ways you can use that data to inform your SEO strategy.

Tracking the keywords ranking will also inform you of which keywords you want to rank for but aren’t yet — these are the keywords you may want to focus on in your SEO campaigns.

Remember, your top-ranking keywords are likely bringing you the most traffic, so make sure that the landing pages associated with those keywords are relevant to keep your bounce rate low.

6.     Click-through rate (CTR)

This is the average percentage of people who click on one of your links after seeing it in the search results. The CRT tells you more than just how well your pages rank in the SERPs. It also tells you how much the content appeal to people.

If people like what they see of your content in the search results, they’ll click the link. If not, they’ll move on to another result.


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