Social media scoring website Klout shuts down

Social media scoring website Klout has announced it is shutting down after 10 years.

The website scored people’s online influence using followers, retweets, shares and mentions then awarded them ‘Klout score’ out of 100 – the higher the number, the more influential.

It was also used to let you know which areas you are classed as an expert at, and if you were classed as influential enough, you could end up getting freebies for your effort.

Klout was taken over by Lithium Technologies in 2014 and announced it no longer aligned with their “long-term strategy”, though they are planning to use Klout’s technology for future products they are building.

The company announced the news last week in an email to users, which they then posted on their blog.

The company wrote: “The Klout acquisition provided Lithium with valuable artificial intelligence (AI) and machinelearning capabilities but Klout as a standalone service is not aligned with our long-term strategy.”

It now plans to launch a whole new Twitter-based scoring platform.

“In the near-term, for example, we will be looking to improve agent productivity within SMM and improve the overall user experience in Community through the application of AI, while we are also planning the launch of a new social impact scoring methodology based on Twitter.”

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