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According to We Are Social’s Digital in 2018 Global Overview, as of January 2018, there are 4.02 billion internet users around the globe — that’s 53% of the world’s total population. 3.2 billion of these users use social media each month. That is 42% of the world population. These numbers alone prove that social media is here to stay, if not to flourish further.
Between January 2017 and today, social media users have increased by 362 million. That’s about 13%.
Facebook is the second most visited website in the world, followed by YouTube, with Google leading the list. Facebook was also the most searched query on Google, followed again by the video-sharing platform YouTube.
As consumers spend more time on social media, the platforms have also become the go-to source for product and brand information.
For customers, interacting with businesses, learning about the latest updates and connecting with customer service is as easy as the click of a button.
With all these facts, data and statistics, it would be impossible to deny the influence social media has on the consumer. If you haven’t given much thought to your social media marketing strategy, now is the best time.
Below is a list of nine platforms each business should consider using to interact with customers.