Instagram has quietly started to introduce in-app payments. The feature, which is already accessible to some users, will achieve Instagram’s transformation into a shopping powerhouse.
The payment option has been enabled by Instagram for limited users. It allows these users to add their personal credit and/or debit card details and purchase content from pages.
There is also an activity tab that lets Instagram users to track their purchases, and users can add a security pin to prevent unauthorized purchases from their account.
Zuckerberg said this is going to be a big opportunity, and that people will start to interact with pages and in turn make it more valuable for businesses to be on Facebook.
Until now, Instagram shoppable tags could only redirect users to an external website to complete a purchase. Native payments will make this redundant, and allow for the whole purchase process to take place on Instagram itself.
Instagram has confirmed that it is working on a native payments feature for booking appointments at restaurants, salons, or other services, and that the feature is already live for some users in the US and the UK.
Instagram’s rival platform Snapchat recently introduced its “Shoppable AR” to its platform – a feature that allows advertisers to sell products directly through their sponsored lenses.