The funding round was led by Alven, French leader in venture capital and participated by U-Start, the largest investor Club in venture capital in Italy.
Others who participated included Khaled Helioui, Angel Investor in companies of the likes of Deliveroo and Uber; Stefano Sala, CEO of Publitalia ’80 and Board member of Mediaset; Paloma Castro Martinez, Managing partner of DarwinAssociates, former Global Director Corporate Affairs at LVMH and former Director of Governmental Relations at eBay, PayPal, Skype; Sebastian Picardo, Deputy President at Lane Crawford and early investor in Business of Fashion and Lyst; Henri Moissinac, Head of Business Development EMEA at ofo and former Head of Facebook Mobile.
With the closing of a $ 10 million capital raise, Freeda Media will expand its activities beyond the Italian market, starting the internationalization process with the launch of the Spanish office.
Gianluigi Casole, Co Founder & CEO of Freeda: “we are glad to partner with such respected investors. They can all contribute to the long-term success of the company in many different ways. Our team has worked intensively in the last 15 months and we have great challenges ahead to achieve our full potential. We are currently exploring new markets in South America and the rest of Europe”.
Andrea Scotti Calderini, Co Founder & CEO of Freeda added, “we just closed is an important milestone for the company and for the team. With this operation our aim is to increase our capacity to offer premium content to our users and partners.”
Freeda was able to put together 1.3 million Facebook users and more than 500 thousand followers on Instagram in one year of activity.