Scaling Irish start-ups are being invited to apply for Google’s Adopt a Startup program, which opened for applications today (20 February). Places are limited to just 30 and applications close on 2 March.
The 2018 Adopt A Startup program will have more of an emphasis on strategy and business planning, as well as scaling businesses to stay ahead. Key areas will include optimizing customer acquisition, international scaling and boosting exports using tools such as the Google Market Finder and cloud optimization.
Participants will benefit from hands-on mentoring from Google employees in its global business, marketing, cloud and engineering teams over a 12-week period. The program has been created with the help of feedback from previous alumni and what Google is seeing in its work with Irish SMEs.
Jobbio, CoderDojo, NewsWhip and Beats Medical are just some of the companies that have passed through the programme. Digital quality assurance and compliance software company Veri has also taken part, winning last year’s autumn program.
At the end of the 12 weeks, eight selected companies will make a pitch to a panel of industry experts and senior executives for the chance of winning €10,000 of AdWords credit and eligibility for the Google Cloud Platform for Startups programme, which comes with €100,000 worth of Google Cloud credit.
The seven runners-up will also be eligible for the program and the chance to receive €20,000 in Google Cloud credit, while one lucky company will win three months of free hot-desking in Dogpatch Labs.
Paddy Flynn, a director at Google, said: “Enterprise Ireland recently reported that in the past year, they supported 181 start-ups through their HPSU [high-potential start-ups] and CSF [Competitive Start Fund] programmes, which was fantastic to see and reflects the vibrancy and potential of Ireland’s start-up community to deliver jobs and economic growth.
“We’re gradually reaching to a point in Ireland where entrepreneurship is seen as a career goal in its own right, and it’s great to see entrepreneurs having the confidence to make this definitive career choice, buoyed by the success of others.