Pinterest is celebrating one year since it launched Lens – its visual discovery tool – taking a short look back at how the feature has evolved, and how people are using it.
Pinterest Lens was introduced a year ago as a “first-of-its-kind camera search” that allows users to get inspired by what they see offline, and be able to find related ideas online.
To celebrate its first anniversary, Pinterest says it now has more than 600 million visual searches per month. The milestone is consistent with its last announcement.
In August 2017, the company reported an increase in visual searches of nearly 60 percent from the previous year using mobile devices.
In the past year, we witnessed how Pinterest piled up new Lens features to keep users engaged. It included a better layout, Pincodes and integration with Samsung Bixby.
On Thursday, February 8, the company said it will roll out another Pinterest Lens option. Starting next week, users can add Lens images to any text search in iOS. Support for Android is coming soon, the company noted.
It augments the whole user experience. For instance, you can find art pieces to hang on your walls, a couch to match your armchair, or a recipe to cook an odd vegetable you just came across.
You can search for a regular text query and add a related photo by tapping the camera icon. Pinterest’s algorithm will do the rest and show the most relevant results.
Pinterest Lens has improved overall results. The company says its underlying visual search technology is five times more powerful than its launch. It now rifles through countless home items, thousands of clothing styles and hundreds of recipe ingredients.
Amid the successful run, Pinterest is not resting on its laurels. They rebuild the visual model every night, adding new objects and improving accuracy.
And like all AI and machine learning structures, Pinterest Lens gets better with constant use. The more people use it, the more it improves search.
Pinterest is unlike its rival platforms. Rather than add new tools or innovations, they reinforce existing key features. It has led to better appeal and higher user engagement.
Although Facebook dwarfs Pinterest in active users, Pinners show more dedication Facebook users. Research shows that around 93 percent of Pinners use the app when planning or making purchases.
Pinterest may not be first on your list for social media marketing. But its rapid rise in search and influence makes it worthy of consideration.
The top categories for Lens searches were Fashion, Home decor, Art, Food, Products, Animals, Outfits, Beauty, Vehicles, and Travel. The top trending Lens searches were Tattoos, Nails, Sunglasses, Jeans, Cats, Wedding dress, Plants, Quilts, Brownies, and Natural hair. I know what you’re thinking… “Brownies?”
But there’s more to come. This week, Pinterest is rolling out the ability to add Lens images to text search. The feature is being rolled out on iOS first but will come to Android soon.