Apple considered purchasing medical clinic startup Crossover Health as part of its push into healthcare, reports CNBC. Apple is said to have participated talks with the healthcare company up until recently, but after months of discussion, no deal materialized
The report didn’t say why the deal fell through, but said it was intended to help the company possibly expand into primary care. Apple also approached the nationwide primary care group One Medical for some sort of deal, according to CNBC, but it’s unclear what the deal was intended to be.
According to its website, Crossover Health works with major companies to provide employees with on-site medical clinics. Some of its existing customers include Facebook, Microsoft, LinkedIn, Square, and Apple, with many of these companies offering on-campus medical care.
Apple is said to be aiming to make the iPhone a “one-stop shop” for medical info, offering a centralized way to store all of a person’s health data.
n the past, Apple CEO Tim Cook has said that health is an area that interests Apple because it’s where hardware, software, and services can come together into “something that’s magical.” “We believe that health is something that is a huge problem in the world,” said Cook in 2016. “We think it is ripe for simplicity and sort of a new view, and we’d like to contribute to that.”