Gurugram-based digital marketing solutions and concept provider iCubesWire has announced a $3 Mn innovation fund to support the growing number of early stage startups in India.

The fund will be used to back early stage startups that are working in emerging verticals like artificial intelligence, progressive automation and others. Another focus would be on companies leveraging futuristic, multi-channel marketing to create monopolist business.

 Speaking about the Digital Innovation Fund, iCubesWire founder and CEO Sahil Chopra stated, “Though digital marketing is in a geometric progression, there are huge gaps which are creating huge opportunities. Present in the market for 7.5 years and into product development ourselves now, we are ready to invest in early stage startups which can create value and homogeneously grow with us. With this fund, we aim to hone the potential of upcoming ideas and help them achieve greater heights. Next-gen solutions will be impeccably beneficial for the digital ecosystem and will create an environment full of innovativeness and brilliance.”

Founded in 2010, iCubesWire provides clients with 360-degree digital marketing solutions. Catering to more than 500 brands in ecommerce, automobile, technology, financial services, travel, hospitality and others, the company offers a range of services in performance and social marketing, (SMO & SMM), online reputation management (ORM), digital media buying & planning, programmatic and digital creative, video production, among others.

The client list of iCubesWire includes big names like P&G, Amazon, Flipkart, Go Air, Qatar Airways, Etihad, Air Asia, Axis Bank, ICICI Bank, Standard Chartered, Kotak Group, HDFC Bank, Ford, Honda, Skoda, American Express, NIIT, Tata Group, Dominos, and McDonald’s.

The company currently boasts an affiliate base of around 10,000. Of this, majority are publishers specialising in different types of content across social media, search engine, email, display, rich media and videos.

With offices in Gurugram, Mumbai, London and Phoenix, iCubesWire has a workforce of over 100 employees. To broaden its scope of operations, the startup recently launched an AI-enabled digital innovation technology. Dubbed as Instatalk, the platform facilitates instant communication with brands so that the customer’s requirements can be addressed immediately while lowering the costs through automation.

The team at iCubesWire is also in the process of launching a unified digital suite that is envisioned as a one-stop solution for all digital marketing needs.

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