Hong Kong-based booking platform for attractions, tours, and activities Klook today announced that it has raised a US$30 million in Series B funding.
The round was led by Sequoia Capital China with participation from existing investors such as Matrix Partners and Welight Capital.
Klook will use the new funding to further its global expansion efforts, by broadening its scope of operations “beyond Asia.” The company also expands its offering to include in-destination services such as Wi-Fi services or local transfers.
“We are proud of our achievements in the attractions, tours and activities segment, and now we are expanding the spectrum of our in-destination offers,” said Klook COO & Co-Founder Eric Gnock Fah in a press statement.
“After seeing great results in our newly launched local transfer & Wi-Fi vertical, we are enthusiastically diving deeper into the in-destination ecosystem to offer a wider array of services, from dining and wellness experiences to shopping deals, for travelers to enjoy wherever they go,” he further explained.
The company is also launching its presence in Singapore, where there is a rising demand for free and independent travels (FIT) in the market, indicated by decreasing participants in travel fair events and traditional tour packages.
It said to have received warm welcome from various segments of travellers, including retirees.
“While majority of our users are young adults, we have seen an increasing share of older travellers approach us at events or even online via Facebook messenger to help them get started on KLOOK to save time and money,” said KLOOK regional marketing lead Marcus Yong.
Founded in late 2014 by Ethan Lin, Eric Gnock Fah, and Bernie Xiaokang Xiong, Klook has presence in eight offices across Asia. Armed with over 200 employees, the company said that its platform covers “over” 80 popular destinations in Asia and beyond, with “more than” 10,000 attractions, tours, and activities on board.
In 2016, Klook claimed to have clocked-in five million trips on its platform.