Nigerian recruitment startup MyJobMag expands to Kenya


Nigerian- based startup MyJobMag has its Kenyan platform and is now working on building up its daily traffic.

The startup, which was in 2012 by Ogugua Belonwu to offer recruitment services will compete with the likes of BrighterMonday, Duma Works and Kama Kazi in the Kenyan market.

Belonwu said excellent User experience, timely content, and a good search functionality were vital components of the MyJobMag offering.

“We conducted a survey on the bottlenecks jobseekers experience while using job websites. From the survey, 67 per cent of respondents complained of job search clutter and noise. Based on these results, we tailored an excellent job search experience,” he said.

For employers, the platform offers easy candidate filtering, plus the ability to download applications and send interview invitations. The startup is working on new features and services for the Kenyan platform.

“Currently, our monetisation model is advert-based, and we will explore other revenue models as we launch other HR products,” said Belonwu.

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