On Wednesday, Microsoft confirmed that it did in fact acquire the Groove music app that was available on iOS from the startup Zikera. The news comes several months after Microsoft changed the name of the Xbox Music app to Groove.
“Microsoft acquired Zikera’s Groove music app. We have nothing more to share,” a Microsoft spokesperson told VentureBeat in an email.
In a Medium post, Groove’s creators confirmed that the app had been acquired by Microsoft, would no longer be available for download, and would not receive any further updates. Microsoft also confirmed the acquisition, in an email to VentureBeat.
Zikera’s co-founders didn’t say when the deal was struck, but they did note that people who did download their version of Groove — reportedly more than 1.5 million from Apple’s App Store alone — will still be able to use the app, which would check your listening habits to work out personalized playlists.
Groove came up with personalized playlists using machine learning. “Since no one has the same taste in music, Groove learns listening habits to bring favorite artists back into rotation and concoct playlists completely personalized for the listener,” Zikera explained in a 2013 statement. An integration with YouTube content was available.
Zikera was founded in 2009 and is based in the Canadian city of Montreal.