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Twitter announces major executive shakeup as it says goodbye to four executives.

10.31.13_technewsrprt_img_stories_regina-timothy_twitter

Twitter Inc. Chief Executive Jack Dorsey is revamping his top ranks as he tries to find ways to revive the social media company and earn the trust of investors.

Through his Twitter account, Jack Dorsey confirmed late Sunday that four top executives are leaving the company, characterizing the departures as voluntary rather than being sacked. Among them are VP of media Katie Stanton, VP of product Kevin Weil, VP of engineering Alex Roetter and VP of human resources Brian “Skip” Schipper were all leaving the company.

Dorsey explained that in the meantime, Twitter’s COO Adam Bain will handle media and HR, while its CTO Adam Messinger will deal with product and engineering. Presumably they’ll have to find some folks to pass that work on to before long.

The social networking company is in the midst of a major overhaul of its top ranks in the next few weeks, from its eight-member board to key executives in engineering and product, according to people familiar with Twitter’s plans, who spoke on the condition of anonymity because the details were private. Mr. Dorsey confirmed some of the changes late Sunday night in a tweet.

The shake-up is taking place as Mr. Dorsey, 39, attempts to reshape Twitter. The social networking service, used by presidential candidates such as Donald J. Trump and sports stars like the basketball player Stephen Curry, has failed to attract droves of new users. That has investors questioning how useful the service is for people and whether it will become a mainstream hit on the scale of Facebook or Instagram. Shares of Twitter have plunged nearly 55 percent in the last year.

To grapple with Twitter’s problems, Mr. Dorsey is turning to a bigger slate of directors. The San Francisco-based company plans to announce the appointment of two new board members soon, said the people familiar with the plans. While the names of the new directors could not be learned, one of them was a high-profile media personality, the people said.

The two additions to the board are expected to be the first of many. Mr. Dorsey, who was previously chairman of Twitter, had told the company that one condition of returning as CEO was that the entire board must eventually be replaced, according to one of the people familiar with the matter.

The additions are to be accompanied by several departures of Twitter executives. At least one executive was asked to leave, according to people familiar with the matter, while others are departing of their own volition.

At the same time, Twitter plans to bring in two new board members as soon as this week, according to people familiar with the matter. At least one of the people is a high-profile executive in the media industry.

More broadly, Mr. Dorsey has made clear his intention to make Twitter more accessible to mainstream users and has said that no feature of the social networking service was sacred. Twitter has experimented with tweaking its reverse chronological timeline, for example, as well as longer tweets.

If the company meets expectations, Mr. Dorsey has said, “Twitter will become the first thing everyone in the world checks to start their day and the first thing people turn to when they want to share ideas, commentary or simply what’s happening.”

At the same time, Vine, which is part of Twitter, is also saying goodbye to its general manager. Jason Toff has announced that he’s leaving to join Google, where he’ll work on VR.

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