Apple has indeed acquired a Swiss startup Facelift that specializes in translating human faces onto digital avatars.
Faceshift uses motion capture technology that can take real faces and translate them into life-like digital models. The technology has been used in a variety of movies, as well as videos games.
An Apple spokesperson confirmed the acquisition of Faceshift in a statement provided to TechCrunch though Financials of the deal were not made public.
This kind of technology offered by Faceshift is becoming increasingly popular in the tech community. Snapchat bought Looksery in the fall of 2015, a company that had created a face modification app that launched on Kickstarter. Those features have now been integrated into Snapchat’s animated selfie “lenses.”
According to TechCrunch several Faceshift employees are already logging hours for Apple from across the pond.
Faceshift isn’t the only European niche technology startup Apple has snapped up lately. The tech giant also recently acquired augmented reality firm Mataio, facial recognition firm Polar Rose and 3-D scanning house PrimeSense.