Search Engine Marketing Professionals Organization (SEMPO announces) inaugural leaders of the SEMPO Cities initiative.


The Search Engine Marketing Professionals Organization (SEMPO) the world’s largest nonprofit organization serving the search and digital marketing industry and the marketing professionals engaged in it, today announced the inaugural leaders of the SEMPO Cities initiative.

The program, SEMPO Cities, replaces the Local Groups model and offers standardized support for local community events. In addition, October will become “SEMPO Cities Month” with a focus on local events, all supported by SEMPO sponsorship.

Components and benefits of SEMPO Cities include:

  • Centralized, unified marketing to build higher recognition for grassroots activity
  • Standardized approach to member education, through shared resources
  • Pre- and post-event toolkits for local leaders with content suggestions, best practices, branding materials, and more
  • Monthly City leadership calls to continuously better local efforts
  • Distribution of materials membership-wide after local events
  • Eased fundraising efforts for local leaders via central support

“We are very excited at the response to the SEMPO Cities initiative,” said Krista LaRivière, Vice President of SEMPO Cities. “The quality of this inaugural group of  SEMPO City Leaders is amazing. With this group, we are confident that SEMPO Cities will continue to expand and help digital marketers around the world create viable, local communities supporting search engine marketing professionals.”

The inaugural SEMPO City leaders are tasked with

  • Identifying potential speakers to submit proposals for SEMPO Cities Month
  • Identifying pertinent topics and areas of focus for the 2015 SEMPO Cities month
  • Managing logistics for events, including pre-event planning, on-site execution of events and post-even follow-up
  • Representing the SEMPO brand and vision in their local communities

The selected 2015 SEMPO Cities leaders are:

Newcastle, Australia Katherine Anderson, Director, Sirocco Web Design
Montreal, Canada Eric Cholette-Dufour, Partner, Planning Media
Toronto, Canada Krista LaRiviere, CEO, gShift
Vancouver, Canada Alexandre Brabant, Search Marketing Specialist, eMarketing 101
Beijing, China Michael Xu, SVP of Business Operations, Beijing Gridsum Technology Co., Ltd.
Medellin, Columbia Edwin Andres Vallejo, Comunicador Publicitario, Diseñador Grafico
Delhi, India Mohit Maheshwari, MD, New Media Guru India PVT LTD
Mexico City, Mexico Carlos Guzman, CEO, Arion
Lisbon, Portugal Sikander Jamal, General Manager, WSI Portugal
Singapore Adrian Ang, Business Director, AdVantage SEO
Bangkok, Thailand Nuttakorn Rattanachaisit, Managing Director, Predictive
Atlanta, GA USA Patrick Blanchard, Director of Emerging Opportunities, Nebo Agency
Austin, TX USA Umair Siddiq, Senior Manager, Paid Search and Testing,, Inc.
Chicago, IL USA Peter Prestipino, Publisher/Editor-in-Chief, Website Magazine
Denver, CO USA Bob Costello, Owner,
Kansas City, MO USA Corey Morris, Digital Strategist, Voltage
Los Angeles, CA USA Alexander Dao, Director, Criteo
New York, NY USA Mike Grehan, CMO & Managing Director, Acronym
Philadelphia, PA USA Nancy Vinkler, Internet Consultant, WSI We Simplify the Internet
Phoenix, AZ USA Eric Sidone, Sr. Manager Digital Strategy, Ethology
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