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Facebook finally gives back users control over their News Feed

After recently updating its icons to highlight gender sensitivity, Facebook has now turned to the most important feature of Facebook – the News Feed.

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The News Feed has been pivotal in the success of Facebook, be it experience or a revenue point of view. Since its IPO in 2o12, the emphasis on revenue has come at a cost – hampering user experience with a plethora of advertising campaigns. And while Facebook has been growing rapidly in terms of revenue, there has been an increasing percentage of users who have been dissuaded from the platform due to the advertising nature, and paid activities by brands to promote millions of products.

New tools will help you weed through the clutter of boring, unwanted information, often from long-forgotten acquaintances, and surface the gems from close friends and interesting pages.

You’ll now be able to choose the friends and pages you want to see on your news feed first.

In addition to selecting who or what page you will see first, you’ll still to be able to “unfollow” friends so you won’t see them at all. This option has been available before to people who don’t want to take drastic step of unfriending someone but would rather not read about their lives

To do this, go to the friend’s profile. Click on the box that says “following” and select “see first.”

In announcing the new tools on Thursday, Facebook acknowledged that its automated system isn’t perfect, so it wants to give users a way to set their own preferences.

In a post on Facebook, CEO Mark Zuckerberg announced, “We just launched new tools to give you more control over what you see in your News Feed. Now you’ll be able to easily choose the friends and pages you want to see at the top of your News Feed, and coming soon you can discover new pages to connect to. Our goal is to help you connect with the people and things you care about the most, and this is another step in that direction.”

In a statement, Facebook Product Manager, Jacob Frantz said, “To help prioritize stories, and make sure you don’t miss posts from particular friends and Pages, you can now select which friends and Pages you would like to see at the top of your News Feed. Within News Feed Preferences, tap on a friend’s profile picture to see their posts first. You will then see any new stories they’ve shared since your last visit to Facebook at the top of News Feed, with a star in the top right of their post so you know why they’re at the top. You can scroll down to see the rest of your News Feed normally.”

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