Instagram is useful for more than just club selfies and food porn these days. Many savvy businesses are learning how to make Instagram work for them and get their business on the map with the Instagram public. The best way to find success on IG is to learn how it works and to master the etiquette of the site. Since it’s a mobile app, it works differently from other social networks and since it’s all about imagery, your content strategy needs to be a bit different, too.
To start with, if you look at the Explore tab on IG, you’ll see what is commonly known as the “popular page”. This displays all of the most popular, featured photos. Images that end up here on the popular page have a great chance of going viral and getting seen by a much larger audience. So how do you make it happen?
First, you need to know there is no guarantee that you will get on the popular page of Instagram but there are some things you can do to increase your chances. Instagram themselves give some info about what it takes to make it to that Explore Tab.
First, you need to understand that it is custom tailored to each individual so what you see when logged in to this page is different from what someone else might see. So how does IG decide who sees what? Well, they say you’re more likely to see photos from people you have interacted with. This means if you like and comment on people’s photos or videos, you’re much more likely to see them on the popular page.
Other factors in the algorithm include being liked by a large number of people and having popular content. So basically, if people interact with your photos, you are more likely to show up in the popular page for others.
Don’t be fooled by websites selling followers because these will rarely do anything to help your cause. You get numbers but they don’t interact with your images and they won’t help you get to the popular page. However, they do boost your overall numbers, making your account appear more popular, which in some cases might cause others to follow you. Overall though, people don’t pay as much attention to that on IG.
So the bottom line is: to get to the popular page, you need to create/post/share images that a lot of people like.
Older accounts with a lot of long time followers also get more weight when factored into the popular occasion. A brand new account will struggle, even if it has one great photo that is popular. Working hard to maintain a steady, dependable IG account will go a long way towards getting you on that popular page.
Here are some additional things you can do:
- Don’t get crazy with the hashtags
- Encourage people to interact
- Reciprocate the engagement
- Regularly grow your account with active followers
- Use photo trends to get noticed and stay cutting edge
At the end of the day, Instagram is meant to be fun so don’t ruin all the fun by trying so hard to make a certain outcome happen. When you are enjoying your account and having fun with it, people will notice and they will want to be a part of it.