People might not wait for Apple iWatch after seeing Moto 360

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The most anticipated smartwatch that isn’t Apple‘s  iWatch, Motorola’s Moto 360, is set to hit the market soon for $250, according to details inadvertently posted to Best Buy’s website.

The Moto 360 features a round display like a traditional watch face and has a leather watch band. Previous smartwatches, such as Samsung’s Galaxy Gear, were criticized for their bulky, inelegant designs.

The Moto 360 runs on the Google Android Wear operating system.

Details about the Moto 360, including its price, were accidentally leaked by Best Buy  on Sunday when it posted the product on its website, according to Droid Life. The retailer later removed the webpage.

The Moto 360 will sport a 1.5-inch backlit LCD touchscreen display with Corning  Gorilla Glass protection. The wearable device weighs 2.1 ounces. By comparison, the Gear 2 Neo, a second-generation Samsung smartwatch, features a 1.63-inch square display and weighs 1.9 ounces.

The Moto 360 also has a heart-rate monitor, a pedometer and is water resistant (up to 3.3 feet for up to 30 minutes). It syncs to Android smartphones using Bluetooth 4.0 wireless technology. It vibrates for alerts and has a built-in microphone for spoken commands and questions.

Applications include text messages, email, reminders, weather and Web searches.

Motorola, now owned by Google but soon to be owned by Lenovo, has scheduled a press event for Sept. 4 in Chicago to show off the Moto 360 and its latest smartphones.

Meanwhile, Apple is rumored to be entering the wearables market with a smartwatch-fitness band called the iWatch or iBand. The device is likely to be out for the holiday shopping season, but could slip into next year, analysts say.

Research firm CCS Insight on Monday forecast smart wearable device shipments to reach 22 million this year, up 129% from 2013.

Shipments of smart wearables are expected to grow from 9.7 million in 2013 to 135 million in 2018, CCS said. The forecast predicts that wrist-worn devices will account for 87% of wearables to be shipped in 2018, comprising 68 million smartwatches and 50 million smart bands with no screen or with a minimal, one-line display, CCS said.

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