Campaign Spotlight: Brick & Bullet

We had a chance to talk to John Gildred about Brick and Bullet and their exciting campaign on Kickstarter. Check out our Q&A session.



Hi John, where is your company located?

We are located in Oakland, CA

Do you have any social media accounts?

Yes we have several. You can get us on:

Facebook –

LinkedIn –

Blog –

What is the name of your campaign?

It;s called Brick & Bullet

Give us some description about Brick and Bullet.

When you setup a music recording studio or a live performance venue, you either spend a lot of money on analog audio equipment and cables or a lot more money on digital audio equipment and cables. Going digital gives you the flexibility to use more advanced live mixing and control features, but it’s a huge upfront cost just to get started. The Brick and the Bullet enable high-end pro digital audio on a consumer-level budget by leveraging Ethernet AVB, a new Ethernet network standard that makes this possible and cost effective.

We are building two devices, the Brick and the Bullet. The Brick is a 5-port low-cost Ethernet AVB switch, and the Bullet is a high-performance analog audio to network adapter which allows 2 channels in and 2 channels out of uncompressed 24/96 live audio. The two device together provide an end-to-end solution for digital live audio distribution and management just like the pros. Current versions of Mac OS X support this new technology extending the reach to your Mac for live mixing and control on a budget.

What is your campaign seeking to do?

We are seeking to fund the project for initial production.

When did you begin your campaign?

We launched on 16th May 2014.

When is your campaign scheduled to end?

It  ended a month later, on 16th June 2014.

How many people have you so far attracted?


And how much money did you collect?


How did you reward those who contributed to your campaign?

We gifted them with Sticker, T-Shirt, 1 Brick, 1 Bullet, Combo Pack (1 Brick + 2 Bullets)

Why did you select Kickstarter as your platform of choice as opposed to others?

Kickstarter is well-known

Does Kickstarter help you in any way with your campaign?

Not much

How do you pay Kickstarter for running your campaign on their platform?

They get to keep a percentage of funding amount if target is met.

How have you promoted your campaign?

We have been reported by TechCrunch, we have used Twitter, Facebook, LinkedIn with some success. We have not paid for ads.

What have been most challenging about running your campaign?

Getting the word out to a large audience quickly.

What has been most rewarding about your campaign?

Meeting new people interested in what we are doing.

Any other information about your campaign or project you would like to tell us?

This is the first of it’s kind. We are producing consumer Ethernet AVB products which allow for unprecedented audio performance and quality over low-cost home network components. Audio and video applications will benefit from this technology for tens of years to come.

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