Google has appointed design and fashion marketing veteran Ivy Ross to lead its Glass unit as the company looks to broaden the appeal of the wearable technology.
Google made the announcement a day after it made Glass available to anyone living in the US for a price of $1,500.
Ivy Ross who exits the art ecommerce site Art.com where she was CMO, will lead Google’s smart eyewear team from 19 May this year.
Ross replaces Babak Parviz, who had previously been leading the Google Glass project. She will be working under Google X for Astro Teller and Sergei Brin.
Writing in a post on the Google Glass Google+ page, Ross says: “With your help, I look forward to answering the seemingly simple, but truly audacious questions Glass poses: can technology be something that frees us up and keeps us in the moment, rather than taking us out of it? Can it help us look up and out at the world around us, and the people who share it with us?”
Prior to joining Art.com in 2012, Ross served as executive vice president of marketing for Gap, responsible for all all aspects of the retailer’s marketing strategy including advertising, communications, store design, packaging and PR. During her three year tenure she led the global “1969” denim relaunch campaign in 2010.
She has also held several other senior marketing roles during her career including chief creative officer at the Disney Store, executive vice president of design and development at Old Navy, senior vice president of worldwide product design and brand image for the girls division of toymaker Mattel, president of Calvin Klein mens accessories and vice president of design and development at Coach Leatherware.
But perhaps what will help her most is the experience she drew in the early 1990s when she had had a six-year stint as design lead at eyewear company Bausch & Lomb, a brand that has some synergies with Ray-Ban and Oakley maker Luxottica, the company that Google signed a deal with in March to help design and sell a “new breed” of glasses based on Google Glass technology.